This session was put on by two guys who i was initially skeptical about, but who it turns out that have a great rapport. They gave a wicked presentation that showed their adoption success with a facebook-like application.
The demos got me really excited. It showed really clean nice people profiles, feeds and microblogging. They've done some neat stuff with tagging and leveraging those tags to propse interests.
The most awesome idea was that when person x starts following y, that person y gets an email. I think this is a key approach to drive initial traffic, which can really drive adoption. They tracked the activity from day one using a sql back-end.
Their goals
- make it modern
- aggregate content
- centralize solutions
- key adoption drivers: integrate, champions,delight
They want to use feeds, search and profile to allow people to enable:
Finding people, content, Staying connected and sharing
Another program that was grassroots is the #askgeorge program. Some guy at ms posts a silly question each day and people reply. They decided not to squash this program and now george has the most followers of anyone at ms.
They've taken an agile approach with their rollour and showed us some features that are only 3 weeks old, although the entire project was created over 6-7 sprints.
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